Hence Obey designs a larger, more imposing and more powerful red and black Tyrannosaurus rex.SF: Some people define graffiti as only with spray paint, but I’ve always looked at any art done on the street without permission as graffiti.
#IMPERIAL GLORY SHEPARD FAIREY PROFESSIONAL#
With the launch of this web browser, the design of its logo was also remade, providing a more professional image than the old mascot green and purple lizard. Obey was called by the now dissolved Netscape Communications Corporation to redesign the mascot Mozilla, from which the open source browser would take its name. In 1998 decided to invest in the artist Shepard Fairey and his Street Art. If at first the Obey phenomenon is being criticised, it later becomes fashionable. The artist then creates a campaign from this image, which soon became an icon the provocative intent lies in the meaning: the ability to manoeuvre people at will, thus inducing the viewer to reflect on what surrounds him. From this first work, which Obey calls "a fortunate accident of Sticker Art", thousands of stickers and posters have been produced to date.Īndré the Giant's image in itself means nothing and the public only notices the sticker when it is seen everywhere: this phenomenon, voluntarily designed by Obey, contains the meaning of his art, which creates a reflection on advertising and communication in our society.
#IMPERIAL GLORY SHEPARD FAIREY HOW TO#
The choice to use the face of the wrestler stems from a personal anectode of the artist: Obey, wanting to teach a friend how to create a stencil, accidentally chose from a magazine the image of André the Giant, signing " André the Giant has a posse". The walls of Providence, where the artist studied, were the first "canvas", followed by those of other cities such as Los Angeles, Boston, New York. Obey's story officially began in 1989 with the campaign of stickers depicting the face of André the Giant, the famous wrestler. With his Street Art Works Obey wants to impose and provoke a reflection on the viewer at the same time, the absence of an effective response triggers a reaction of interpretation so deep that it leads to self-reflection. Obedience is both a personal story of the artist and a provocation to society, but it is also the meaning and motivation that lies behind his works, from stickers to screen prints. This society led him to the blind obedience without awareness thus becoming the reason for his name choice. Why does the artist choose the name Obey? Shepard Fairey soon realized how society taught him absorb and react on images, but without actually explaining the meaning. Obey ( Shepard Fairey) began working as a graphic designer at the Skateboard Watershed Store designing logos, sticker graphics and t-shirts, laying the foundations and the knowledge for his future fashion brand: Obey Clothing. While attending school he deepens his knowledge of Sticker Art and he discovers the communicative power that this type of art has, regardless of the topic or message that needs to be delivered. Obey's story as an artist begins in Providence, where he moved at the age of 18 to attend at the Rhode Island School of Design.
It was during the high school years that Obey created his first skateboard stickers as a hobby, thus starting to range in the creation of stencils. Shepard Fairey, aka Obey, is one of the most highly regarded street artists of the moment.īorn in 1970 in Charleston, South Carolina, the son of a doctor and an estate agent, Obey has always had a passion for Punk style and mostly hung out with the skaters' environment with his company of skaters' friends, whom he calls posse. 4.1 - View Obey's Works: Milan hosts Shepard Farey's Exhibition at Deodato Arte.4 - Obey: Works for sale at Deodato Arte with Price and Value.3 - Obey - Artworks: Posters, Screen Prints and Covers.1.6 - 2010: "Exit Through the Gift Shop" - Banksy, Mr Brainwash, Obey".1.4 - 2001: Obey Clothing: The Obey Logo begins to spread.Una pregunta cada dia (ONE QUESTION A DAY).
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